Mike brings a wealth of digital experience to the table for clients he serves. Over the course of his career, he has architected innovative and award winning digital programs for some of the biggest brands on the planet including stalwarts like Coca Cola, EBay, Microsoft, Orbitz, Reebok, Nike, Obama 2008, ABC (The Oscars), CBS, Disney, Discovery and Reuters. Prior to joining Digital Fusion, Mike was CMO of NGage Labs and helped launch an innovative mobile personalization platform that revolutionized how brands could present personalized offers to consumers. Prior to that, Mike served as VP of Digital and Product Marketing for Webtrends where he helped reinvent the company’s digital marketing programs while overseeing the mobile analytics and data visualization business units. Before that, he served as one of Merkle’s primary digital architects and headed up the company’s emerging mobile marketing practice.

Outside of work, Mike is a passionate backcountry skier, mountain biker and whitewater paddler. He adores the Colorado high country and spends his spare time exploring the high peaks, rivers and peaceful mountain serenity that drew him to the State in the first place.

Email Continues to Carry the Digital Payload

Email Continues to Carry the Digital PayloadWith so much focus being placed on all the shiny new toys in the digital marketing arsenal, it's often times easy to overlook the importance of the email channel.To helpput this in context, there's a host of statistics that really begin to underscore how essential it is to perfect your communications in t...
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Peering Into the Future: Salesforce Commerce Cloud and 1:1 Customer Journeys

​The announcement that Salesforce acquired Demandware was hardly a surprise to anyone at Digital Fusion. (see - http://www.wsj.com/articles/salesforce-to-buy-e-commerce-platform-demandware-for-2-8-billion-1464781833).Long ago, we understood and planned for Marc Benioff's cloud vision. It was crystal clear to us that Salesforce would eventually embr...
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Is the Work Horse of Digital Marketing Dead?

Enter With all the focus on mobile, social, programmatic display and SEO/SEM, many in the media have spoken about the demise of email marketing and helped carve out its tombstone. In reality, email marketing is far from dead and remains the workhorse of top performing digital marketing programs.

If there were any doubts about this, a quick read from our friends at Litmus are worthwhile: 

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Dreamforce 2015 – Thunder, Lightening & The Cloud

This year’s Dreamforce was another incredible event that brought together nearly 170,000 techies in San Francisco to listen to all the latest developments from the world’s most successful technology provider. Spread over four days, there was a staggering amount of keynotes, workshops, presentations and new product announcements that left attendees breathless. While it’s not possible to do justice to all the news that emerged from this massive event, we wanted to focus on some of the highlights.

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