Email Continues to Carry the Digital Payload

Email Continues to Carry the Digital PayloadWith so much focus being placed on all the shiny new toys in the digital marketing arsenal, it's often times easy to overlook the importance of the email channel.To helpput this in context, there's a host of statistics that really begin to underscore how essential it is to perfect your communications in t...
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Peering Into the Future: Salesforce Commerce Cloud and 1:1 Customer Journeys

​The announcement that Salesforce acquired Demandware was hardly a surprise to anyone at Digital Fusion. (see - http://www.wsj.com/articles/salesforce-to-buy-e-commerce-platform-demandware-for-2-8-billion-1464781833).Long ago, we understood and planned for Marc Benioff's cloud vision. It was crystal clear to us that Salesforce would eventually embr...
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Is the Work Horse of Digital Marketing Dead?

Enter With all the focus on mobile, social, programmatic display and SEO/SEM, many in the media have spoken about the demise of email marketing and helped carve out its tombstone. In reality, email marketing is far from dead and remains the workhorse of top performing digital marketing programs.

If there were any doubts about this, a quick read from our friends at Litmus are worthwhile: 

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How A Thanksgiving Game of Cards Against Humanity Made Me Think About Better Marketing

If you haven't played it by now, you're missing out on the awkward and hilarious card game essential for any family holiday. In their own words, Cards Against Humanity is a "party game for horrible people". "The game is simple. Each round, one player asks a question from a black card, and everyone else answers with their funniest white card." My y...
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Fusing A Solid Customer Experience for Holiday Digital Gift Card Promotions

The holidays are coming. More specifically, the biggest shopping days of the year and the newly deemed Mobile Monday are fast approaching. After setting a record for the largest online shopping day in US ever last year, we predict the mobile shopping trend to continue in 2015.When we say, "mobile," we aren't just talking about brands enabling consu...
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Dreamforce 2015 – Thunder, Lightening & The Cloud

This year’s Dreamforce was another incredible event that brought together nearly 170,000 techies in San Francisco to listen to all the latest developments from the world’s most successful technology provider. Spread over four days, there was a staggering amount of keynotes, workshops, presentations and new product announcements that left attendees breathless. While it’s not possible to do justice to all the news that emerged from this massive event, we wanted to focus on some of the highlights.

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Digital Fusion Heads To Dreamforce

Digital Fusion will be at Salesforce’s Dreamforce 2015 in San Francisco. The event is a way for marketers and representatives from businesses of all industries to connect and learn more about the Salesforce CRM. “It’s a great way to connect with other marketers in our space and learn how to better serve our clients,” says Joel Morrow, Founder and CEO of Digital Fusion. The annual event takes place each September. “It’s great to get a yearly check-in. We’re constantly learning to stay ahead for the people we work with. We’re thrilled to be here again.”

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We’ve Gone Platinum

When it comes to Salesforce Marketing Cloud Partners; not all are created equal. If you scan the partner site, you’ll discover that there are hundreds that are certified partners and you’ll find them classified as Certified/Bronze/Silver/Gold and Platinum level partners and like many, you’ll struggle to understand what that might mean.

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Be Intentional With Your Social Program

Seen a drop in engagement? You’re not alone.

Brands across the Facebook platform are not seeing the reach they once had by posting content daily. Marketers have preached for years that content needs to be relevant and engaging but now you need to be intentional and targeted with your programs.

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Oh, the Places They'll Go:

Directing the Customer JourneyCustomers are savvy, competition is fierce and the path to purchase is diverse. You need signs and billboards to direct the way.Look Over Here: You Like This, You Really DoBefore you get out of bed in the morning, you can touch several digital communication channels.My morning usually goes something like this:1- Check ...
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Mobile First

The Time is Now or Too Late Instantly recognizable and they rake in billions in annual revenue. Guess what they have in common? Meeting Mobile StandardsThe Corporate Mobile Readiness Report analyzes the Fortune 500 to determine which companies are prepared to support mobile users. And McDonalds, Macy's, Dow Chemical, General Motors, AT&T a...
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ExactTarget Recap

Connections 2014. Change was in the air.... The presentations and breakout sessions were strategic and designed to deliver the maximum in content, which limited questions and interaction. But the delivery was theatrical and drove excitement. A center stage was surrounded by over 8,000 audience members (up from last year) and four massive video scre...
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