Peering Into the Future: Salesforce Commerce Cloud and 1:1 Customer Journeys

​The announcement that Salesforce acquired Demandware was hardly a surprise to anyone at Digital Fusion. (see - http://www.wsj.com/articles/salesforce-to-buy-e-commerce-platform-demandware-for-2-8-billion-1464781833).Long ago, we understood and planned for Marc Benioff's cloud vision. It was crystal clear to us that Salesforce would eventually embr...
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Is the Work Horse of Digital Marketing Dead?

Enter With all the focus on mobile, social, programmatic display and SEO/SEM, many in the media have spoken about the demise of email marketing and helped carve out its tombstone. In reality, email marketing is far from dead and remains the workhorse of top performing digital marketing programs.

If there were any doubts about this, a quick read from our friends at Litmus are worthwhile: 

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How A Thanksgiving Game of Cards Against Humanity Made Me Think About Better Marketing

If you haven't played it by now, you're missing out on the awkward and hilarious card game essential for any family holiday. In their own words, Cards Against Humanity is a "party game for horrible people". "The game is simple. Each round, one player asks a question from a black card, and everyone else answers with their funniest white card." My y...
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Fusing A Solid Customer Experience for Holiday Digital Gift Card Promotions

The holidays are coming. More specifically, the biggest shopping days of the year and the newly deemed Mobile Monday are fast approaching. After setting a record for the largest online shopping day in US ever last year, we predict the mobile shopping trend to continue in 2015.When we say, "mobile," we aren't just talking about brands enabling consu...
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Dreamforce 2015 – Thunder, Lightening & The Cloud

This year’s Dreamforce was another incredible event that brought together nearly 170,000 techies in San Francisco to listen to all the latest developments from the world’s most successful technology provider. Spread over four days, there was a staggering amount of keynotes, workshops, presentations and new product announcements that left attendees breathless. While it’s not possible to do justice to all the news that emerged from this massive event, we wanted to focus on some of the highlights.

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