Our Process

Outsmart and Out Execute Your Competition

We see ourselves as a natural extension of our clients’ marketing teams. Years of practical experience have taught us that there’s a sensible way for brands to evolve into digital marketing. It rarely happens on an overnight basis, and it involves breaking down data silos and getting this vital information into a place where it becomes actionable and can be used to personalize a customer’s journey with that brand. Done correctly, this is a three phase roadmap (walk, run, leap) that seeks to evolve clients’ digital programs and drive towards a unified customer experience across all key touch points.

The Digital Fusion Customer Journey Process

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Phase One

Research/Information Gathering

We get to know our clients by living their customer’s digital journey, asking those probing questions that get to the root of what they’re trying to do, what their business objectives truly are. We make sure we fully understand the What, Why, Who, How and When of our client’s brand and business objectives and then use this to guide and inform our efforts.

Phase Two

Strategy Creation

Together, we create a 3-Phase digital roadmap that understands that digital is an evolution --- not a revolution. We then identify KPIs that help us measure performance, establish business goals and develop a comprehensive digital strategy that works in perfect harmony with the clients overall marketing strategy.

Phase Three

Tactical Implementation

Building on that roadmap, we design and implement integrated and customized digital, social and mobile marketing tactics in order to achieve your business objectives.

Phase Four

Analysis & Results

During the campaign and post-campaign we measure, test, optimize and use the learning to enhance the next campaigns and drive performance enhancements . We focus on key metrics and campaign results to understand what worked, what didn’t, and how to improve on our results for the next time. Or, as we like to say: Implement, Test, Measure, Optimize and then rinse and repeat this cycle!