It Begins With Getting in the Inbox!
The essence of Email marketing is deceptively simple: deliver the right message to the right consumer at the right time. But is it really that simple? In short, no. Setting up your email platform is not for the faint of heart. Likewise, doing proper IP warming protocols is essential if you wish to protect your sender reputation and end up in your subscribers inbox. You also need to consider subject line testing, the nuances of dynamic content and techniques for driving greater engagement through message and content personalization. If that’s not enough, you also need to insure that your emails render well on a wide array of mobile devices and whether you have set up proper segmentation and targeting schemes. If this sounds like enough to make your head spin, it should.
Enter Digital Fusion. We exist to take the complexity out of these programs and alleviate the headaches that accompany them.
- Responsive Email Design
- Subscriber Acquisition Programs
- Custom Preference Centers and Progressive Profiling
- Creative Services
- Full Service Campaign Execution
- Segmentation and Targeting
- Deliverability Audits
- Subject Line Testing
- Retention and Engagement Strategies
- Campaign Analysis & Reporting
Digital Fusion can be your email marketing agency and more. Our Multichannel Marketing Roadmap allows us to partner with you to create a powerful, on-brand, creative and engaging email marketing program that mixes perfectly with your overall business and campaign goals as well as drive higher open rates and conversion.