As a marketer, you know the difference between a new channel that has enormous promise, and an opportunity that’s simply the latest and greatest shiny new penny. But what you may need a little help on is how to take that promise and turn it into reality.
Strategic Consulting/Digital Audits
Enter Digital Fusion. As one of the country’s leading digital agencies, we help deliver on that promise. We get to know our clients by undertaking a comprehensive digital audit and living their customers’ digital journey. We then ask probing questions that get to the root of what you’re trying to do, what your business objectives truly are and what you’ve done before that either worked or failed. We then take those answers, identify opportunities to enhance your
programs and design a customized, integrated marketing strategy that is focused around measurement, testing and program optimization. From there, we implement these key strategies into tactical initiatives that are tailored to your brand voice and focused on when and where your customers are.
Data Migration, Cloud & API Integrations
Likewise, we are often times called upon to help marketers integrate various cloud initiatives (Sales Cloud, Marketing Cloud, Service Cloud) together with key systems of record (CRM, eCommerce, Point-of-Sale platforms, loyalty platforms, analytics platforms, social platforms, etc.) so that marketers can successfully break down data silos and begin to leverage this data to create true 1:1 marketing. Our technical team has been entrusted with complexed API integrations and have also identified more cost effective ways of getting data from one system to another.
Full Service Campaign Execution
Finally, many of our clients entrust us with campaign execution. Often times, this is a more cost effective option than hiring resources to run and maintain these systems and we’re able to operate as an extension of the brand's marketing team.