The announcement that Salesforce acquired Demandware was hardly a surprise to anyone at Digital Fusion. (see - http://www.wsj.com/articles/salesforce-to-buy-e-commerce-platform-demandware-for-2-8-billion-1464781833 ).Long ago, we understood and planned for Marc Benioff's cloud vision. It was crystal clear to us that Salesforce would eventually em...
Enter With all the focus on mobile, social, programmatic display and SEO/SEM, many in the media have spoken about the demise of email marketing and helped carve out its tombstone. In reality, email marketing is far from dead and remains the workhorse of top performing digital marketing programs.
If there were any doubts about this, a quick read from our friends at Litmus are worthwhile:
If you haven't played it by now, you're missing out on the awkward and hilarious card game essential for any family holiday. In their own words, Cards Against Humanity is a "party game for horrible people". "The game is simple. Each round, one player asks a question from a black card, and everyone else answers with their funniest white card." My yo...
This year’s Dreamforce was another incredible event that brought together nearly 170,000 techies in San Francisco to listen to all the latest developments from the world’s most successful technology provider. Spread over four days, there was a staggering amount of keynotes, workshops, presentations and new product announcements that left attendees breathless. While it’s not possible to do justice to all the news that emerged from this massive event, we wanted to focus on some of the highlights.
Digital Fusion will be at Salesforce’s Dreamforce 2015 in San Francisco. The event is a way for marketers and representatives from businesses of all industries to connect and learn more about the Salesforce CRM. “It’s a great way to connect with other marketers in our space and learn how to better serve our clients,” says Joel Morrow, Founder and CEO of Digital Fusion. The annual event takes place each September. “It’s great to get a yearly check-in. We’re constantly learning to stay ahead for the people we work with. We’re thrilled to be here again.”
When it comes to Salesforce Marketing Cloud Partners; not all are created equal. If you scan the partner site, you’ll discover that there are hundreds that are certified partners and you’ll find them classified as Certified/Bronze/Silver/Gold and Platinum level partners and like many, you’ll struggle to understand what that might mean.
Seen a drop in engagement? You’re not alone.
Brands across the Facebook platform are not seeing the reach they once had by posting content daily. Marketers have preached for years that content needs to be relevant and engaging but now you need to be intentional and targeted with your programs.