Seen a drop in engagement? You’re not alone.
Brands across the Facebook platform are not seeing the reach they once had by posting content daily. Marketers have preached for years that content needs to be relevant and engaging but now you need to be intentional and targeted with your programs.
What does this mean?
- Use your media budget wisely: promote content that drives consumers to your website, to join your event or read your blog.
- Target Interests and behaviors: Don’t just blast your message to everyone.
Use Campaigns to Gain Consumer Intelligence and Content
Campaigns for years have been used to spread the word and drum up excitement. Here at Digital Fusion we believe that campaigns also provide an opportunity to gather actionable strategic intelligence about your audience, drive direct sales leads and gain content.
Our recent Hubertus Bock Photo Contest with beer brand Hacker-Pschorr is a perfect example of how we use a campaign not only to increase fans (1,000 new fans in just 24 hours) but can also to provide consumer intelligence (Where people want the beer through their locator and media analysis) and content (consumer photos and quotes). Check out the program here!