Email Continues to Carry the Digital Payload

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Email Continues to Carry the Digital Payload With so much focus being placed on all the shiny new toys in the digital marketing arsenal, it's often times easy to overlook the importance of the email channel.To helpput this in context, there's a host of statistics that really begin to underscore how essential it is to perfect your communications in ...
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Peering Into the Future: Salesforce Commerce Cloud and 1:1 Customer Journeys

Peering Into the Future: Salesforce Commerce Cloud and 1:1 Customer Journeys

​ The announcement that Salesforce acquired Demandware was hardly a surprise to anyone at Digital Fusion. (see - http://www.wsj.com/articles/salesforce-to-buy-e-commerce-platform-demandware-for-2-8-billion-1464781833 ).Long ago, we understood and planned for Marc Benioff's cloud vision. It was crystal clear to us that Salesforce would eventually em...
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Is the Work Horse of Digital Marketing Dead?

Is the Work Horse of Digital Marketing Dead?

Enter With all the focus on mobile, social, programmatic display and SEO/SEM, many in the media have spoken about the demise of email marketing and helped carve out its tombstone. In reality, email marketing is far from dead and remains the workhorse of top performing digital marketing programs.

If there were any doubts about this, a quick read from our friends at Litmus are worthwhile: 

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Dreamforce 2015 – Thunder, Lightening & The Cloud

Dreamforce 2015 – Thunder, Lightening & The Cloud

This year’s Dreamforce was another incredible event that brought together nearly 170,000 techies in San Francisco to listen to all the latest developments from the world’s most successful technology provider. Spread over four days, there was a staggering amount of keynotes, workshops, presentations and new product announcements that left attendees breathless. While it’s not possible to do justice to all the news that emerged from this massive event, we wanted to focus on some of the highlights.

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