How A Thanksgiving Game of Cards Against Humanity Made Me Think About Better Marketing

If you haven't played it by now, you're missing out on the awkward and hilarious card game essential for any family holiday. In their own words, Cards Against Humanity is a "party game for horrible people". "The game is simple. Each round, one player asks a question from a black card, and everyone else answers with their funniest white card." My yo...

Continue reading
  12434 Hits

Oh, the Places They'll Go:

Directing the Customer Journey Customers are savvy, competition is fierce and the path to purchase is diverse. You need signs and billboards to direct the way. Look Over Here: You Like This, You Really DoBefore you get out of bed in the morning, you can touch several digital communication channels. My morning usually goes something like this:1- Che...

Continue reading
  7951 Hits

Mobile First

The Time is Now or Too Late  Instantly recognizable and they rake in billions in annual revenue. Guess what they have in common? Meeting Mobile Standards The Corporate Mobile Readiness Report analyzes the Fortune 500 to determine which companies are prepared to support mobile users. And McDonalds, Macy's, Dow Chemical, General Motors, AT&T...

Continue reading
  7489 Hits