Mobile First
The Time is Now or Too Late
Instantly recognizable and they rake in billions in annual revenue. Guess what they have in common?
Meeting Mobile Standards
The Corporate Mobile Readiness Report analyzes the Fortune 500 to determine which companies are prepared to support mobile users. And McDonalds, Macy's, Dow Chemical, General Motors, AT&T and Wal-Mart were the only mobile savvy six to meet all seven criteria.
That's shocking. Why?
Take a look at these statistics:
- 50 percent of all local searches are performed on mobile devices (2012, Google).
- 67 percent of mobile users that visit a mobile-friendly site are more likely to buy (2012, Google).
- 50 percent of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly (2012, Google).
- 52 percent of users said a bad mobile experience made them less likely to engage with a company (2012, Google).
- 62 percent of companies that designed a website specifically for mobile had increased sales (2012, Econsultancy).
The Decline of the Desktop
Smartphones and tablets dominate. People use mobile search in their cars, on the go and on their couches. 83 percent of mobile searches take place at consumers' homes (Mobile Search Moments Study, 2013, Google ). Why get up and go to your desktop if your phone is fast, easy and already in your hand?
Building a responsive or mobile first site design is no longer thinking ahead. Consumers have pushed the idea of a responsive/mobile first site from a "nice-to-have" to business critical. Look at the stats above. You don't have to be a CMO at a Fortune 500 to figure that out.
Author: Heidi Schneider, Director of Digital Strategy, Digital Fusion
