Kelloggs Mobile Strategy

Kelloggs

Opportunity

Kelloggs wanted to boost their mobile engagement through their physical products. They came to Digital Fusion and asked us to create a way for users to become engaged via mobile using their cereal boxes.

kelloggs cereal mobile marketing

Our Approach

We started by adding QR codes and text message calls-to-action on the back of their cereal boxes. We then spent time building landing pages and mapping out the customer journey from the time they bought the product until they were fully engaged in the mobile process. We also set up links to allow people access to videos and other rich content.

Results

  • Helped drive a QR code campaign that gained thousands of new interactions
  • Increased SMS interaction with the brand
  • 50,000 page views on mobile site

Tags: Consumer Goods