Getting in Your Subscribers Inbox Isn’t Easy these days!
The essence of email marketing is deceptively simple: deliver the right message to the right consumer at the right time. But is it really that simple? Not really. Understanding how to use data to create truly personalized user experiences that drive consistently higher open and conversion rates is both art and science. We begin by benchmarking current performance (Open Rate, CTR, Conversion Rate, Program ROI) and insure that our clients have the necessary analytics programs in place to properly measure program performance.
Setting up your email platform and ROI centric email programs is not for the faint of heart. Next is the protocol involved in properly executing IP warming and this is essential if you wish to protect your sender reputation and end up in your subscribers email box. You'll also need to consider the importance of subject line testing, cadence optimization so that you don’t’ annoy your subscribers and triggered unsubscribes in the process. Next up are the nuances of segmentation, the complexities of creating automations and journeys and the ability to utilzie dynamic content to create truly personalized engagement with your brand. And if that’s not enough, you also need to insure that your emails render well on a wide array of mobile devices and embrace the testing rigor that goes along with this. If this sounds like enough to make your head spin, it should.
Enter Digital Fusion. We exist to take the complexity out of these programs and alleviate the headaches that accompany them.
- Responsive Email Design
- Subscriber Acquisition Programs
- Custom Preference Centers and Progressive Profiling
- Creative Services
- Full Service Campaign Execution
- Segmentation and Targeting
- Deliverability Audits
- Subject Line Testing
- Retention and Engagement Strategies
- Campaign Analysis & Reporting